Daniel Cuende (Barcelona, 1971) studied Industrial Engineering at UAX University. In 1991, he co-founded CUENDE Infometrics with the goal to create innovative and efficient research methods. He has several well-known developments and patents in the research field.
ESOMAR representative from 2005 to 2013 and now part of the ESOMAR Disciplinary Committee.
Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain. He is also involved in research on the Australian OoH audience system, ROUTE UK OoH audience system and participates in US MRC (Media Rating Council) Digital OOH Measurement Standards Working Committee.
Cuende is the head of the developing team for the OoH planning software for USA, Spain, South Africa, Pakistan and UK
Daniel has been a regular speaker at ESOMAR & ARF International Conferences. He teaches MBA courses and classes at AEPE, University Antonio de Nebrija, CESMA, CEES, University Alfonso X, Univ. Complutense, AEDEMO, IIR, ICADE, Instituto de Empresa (IE) in Spain.
He is an active member of the ACM (Association of Computing Machinery) and SIGKDD (Special Interest Group on Knowledge Discovery in Data and Data Mining).
He has two kids, an important passion for technology and enjoys skiing.
DANIEL CUENDE´s ARTICLES
medienreichweite, cobertura or couverture? A view of OoH
methodologies across countries.
WM3 2010 Conference papers. ESOMAR.
- Visión global del mercado
de la investigación-ESOMAR.
Investigación y Marketing Magazine 2010.
you at Long: 18° 3\' 0 E Lat: 59° 19\' 30 N” How technology improved
WM3 2009 Conference papers. ESOMAR.
- Investigación de
Audiencias. Medición de la Exposición Multimedia.
Investigación y Marketing Magazine 2006.
is moving in OOH audiences: GEOTRANS - A new way to measure the
effectiveness of bus advertising.
Worldwide Audience Measurement 2005 Conference papers. ESOMAR.
DANIEL CUENDE´s PHOTOS
DANIEL CUENDE´s VIDEOS
FEPE International Cogress 2014 at Vienna
V Encuentro AEDEMO-ANEIMO-ESOMAR 2013 at Madrid
IV Encuentro AEDEMO-ANEIMO-ESOMAR 2012 at Madrid
WM3 Conference 2009 at Stockholm
XVI Jornadas Publicidad Exterior AEPE 2007 at Lanzarote
CUENDE Infometrics corporate presentation
Web research of Cannes Lion awared Campaing
"El pueblo en el que nunca pasa nada" (2009).
DANIEL CUENDE´s PATENTS
- System for automatically locating visibility zones.
- Method and system for the confidential recording, management and distribution of meetings by means of multiple electronic devices with remote storage.
- Automates system and method for planning and creating optimised circuits for Outdoor Advertising media.
- Electronic system for compiling information on characteristics relating to the reading of print media and portable read unit for said system